As a scientist's popularity increases, the probability of them making silly statements outside of their area of knowledge also increases.
To help clarify this unique interaction of a scientist's popularity with silliness, I also propose that it be quantified and measured in terms of "Dawks". The unit of measurement here ranges from 0-10, with a Dawk score of "10" being comparable to the silliness of Richard Dawkins himself. If you don't think Dawkins makes silly statements outside of his area, I recommend you browse his Twitter feed. I particularly liked this one:
You showed them, Richard! Just er, let's not talk about Western Medicine or even (more broadly) Western Science.
